Video: Mathas – White Sugar (+ Download)
Although not well known outside of Australia, Mathas is one of the most respected and eagerly watched young underground emcees in the country, bypassing typical Oz-hip hop swagger and avoiding raps about beers and barbecues, Mathas always crafts tracks which are about something.
With his newest track, ‘White Sugar’, he shows off his signature satiric wit and sarcasm as breaks down the western addiction to sweets and processed foods which are slowly killing us.
In his words, the brand new track is ‘a little study of personal flaws, habitual behaviour and the extreme consumption of heavily refined and processed foods in the western world‘. The video, which he directed himself, is a saccharine horror-show.