Ivan is known for exploring all Avenues. A sample-heavy sound in a one-emcee, one-producer formula was his direction in the first few years. Together with Mndsgn, shortly after followed by fellow Norwegian Fredfades.
Every Eye in 2017 marked a departure from that. The album swapped chopped-up records for genre-bending collaborations with the likes of Kiefer, Dâm-Funk, DJ Harrison, and Kaytranada.
With his new track “NuPath” he takes another step forward: neo-soul (no rapping, only singing! Don’t lose your shit, hip-hop heads) with drums and keys by Like (Kendrick Lamar, Anderson Paak), synth clarinet by jazz cat Kristoffer Eikrem, bass by Sasac, and cowbell and crooning by Ivan himself.
In his own words: “nu sounds, same old little me.” Watch the new video here, directed by Mats Christian Rude Halvorsen: